How Long Should Kids Brush Their Teeth?
The American Dental Association recommends that everyone – kids included – brush their teeth for two minutes at a time, twice per day. This is long enough to pay attention to all tooth surfaces: inside, outside, and chewing – and for the cleansers to get to work breaking down plaque. It also allows for enough time for fluoride to begin penetrating the tooth enamel to strengthen teeth and help prevent cavities.
Two minutes may not seem like a long time, but it can seem like forever when doing a repetitive task such as tooth brushing, especially for a distractible child. You can make two minutes seem like fun, however, by following some simple tips:
- Find a favorite song or video that is two minutes (or even a little longer) in length. Play the song or video and challenge your child to brush until it is over. You can make it even more fun by hamming it up with some subtle dance moves (stay in place near the sink) and facial expressions. Maybe switch from top teeth to bottom teeth as the song moves from verses to chorus.
- There’s an app for that. Check out apps specifically designed to make tooth brushing fun for kids.
- Use a timer and set it for intervals during the two minutes to break it up. Timers can be a good idea for kids and tooth brushing, as long as you don’t make it feel like a punishment. Forcing a kid to brush until the timer goes off can feel punitive and create resentment or resistance. Try breaking up the two minutes into four 30-second intervals, and doing something different each time the interim alarm rings. Some examples include: switching hands, changing directions or type of brushing (e.g. from back-and-forth to up-and-down or small circles), standing on one foot and then the other, brushing the insides of teeth then switching to the outside, etc.
- Brush with your child. It’s much more fun to brush your teeth if everyone is doing it! Brush your own teeth for the two minutes your child is brushing theirs and model excellent technique and habits.
- Create a reward system for tooth brushing. Many kids enjoy reward systems to help them learn habits and tackle chores. Try a sticker chart or let them put a coin in a jar every time they brush. When they get to the end of a week (14 brushes), trade in the stars or coins for something fun to celebrate the accomplishment.
- Ham it up. Help your kids look forward to tooth brushing time by making it a challenge. Can they brush their teeth while patting their head? Rubbing their tummy? How about with one hand behind their back or one eye closed? Perhaps you adopt the persona of a Tooth Fairy Inspector General or a Plaque Detector. Anything to keep your kids interested and engaged.

The Right Products for Kids and Tooth Brushing
Getting your kids to brush their teeth is easier when they are invested in the process. Allow them to choose a toothbrush they love and will use willingly. It’s important to get a toothbrush that is made for kids. Children’s mouths and teeth are shaped differently than adults, and it can be genuinely uncomfortable for a child to use an adult toothbrush.
When choosing a kids’ toothbrush, look for:
- Properly sized head. Toothbrushes have age suggestions based on the average size of a kid’s mouth at that age. Pay attention to those guidelines to get a brush that is sized correctly for your child.
- Bristles. Toothbrushes for kids should have soft bristles that won’t irritate tender gums. If a child feels that the toothbrush hurts, they will resist brushing.
- Shape of the handle or grip. Make sure your child can easily hold the toothbrush and that it feels comfortable in their hand – whichever hand they primarily use.
- Color or fan affiliation. Kids care about their personal items and have a sense of ownership. Anyone who has dealt with a preschooler knows that “mine!” is a common refrain. Help kids feel excited about their toothbrush by asking them to select it. Choosing the color, or a brush with their favorite character, will help them want to use it. Some toothbrushes even come with additional customization options, such as stickers or changeable grips.
- Recommended by American Dental Association. The ADA stamps a seal of acceptance on toothbrushes that meet its standards for good oral hygiene. Look for the seal on the toothbrush packaging.
- Electronic or manual? You want to teach your children proper brushing technique, and that includes mastering circular and back-and-forth strokes. Sometimes an electric toothbrush can help your kid learn proper brushing—and be fun to use at the same time. Electronic brushes might have spinning heads to help remove plaque or they may play a song, vibrate, or use lights to help kids brush for the full two minutes. These tend to be more expensive than manual brushes, but if they help your kids want to brush, the cost is often worth it! Pay attention to whether the spinning brush is disposable or you can replace the heads or the batteries.
- Lifespan. Toothbrushes wear out and need to be replaced regularly to continue to be effective at cleaning your teeth. Dentists recommend every 3 or 4 months, or sooner if the bristles become frayed. Some toothbrushes come with indicators on the bristles or handle to help you know when it’s time to replace them. Inspect your toothbrush’s bristles regularly. When they are frayed or splayed outward from use, it’s time for a new toothbrush. A worn-out toothbrush doesn’t do an effective job cleaning teeth.

The toothbrush is only half the process. You also need to get a toothpaste your kids will love to use, but don’t love so much that they want to eat it as a snack. Toothpaste should be refreshing in your mouth, but it isn’t great to swallow it.
When choosing a kids’ toothpaste, consider:
- Type of packaging. Some toothpastes for kids are in tubes while others are in standing tubes or pump dispensers. You’ve heard the adage about once toothpaste is out of the tube, you can’t put it back in. Which packaging will be easiest for your kids to use and result in the least amount of mess and waste?
- Flavor. While most adults enjoy a minty fresh toothpaste, mint can be too strong or “spicy” for most kids. That’s why you’ll see milder flavors that appeal to kids, such as bubble gum or strawberry. Don’t worry, though. Just because they are named for a candy or a sweet fruit doesn’t mean they are packed with sugar. Your kid may be fooled, but you can rest assured the toothpaste is removing sugar, plaque, and food debris, not adding it.
- Fluoride or no-fluoride. Most dentists recommend a fluoride toothpaste for daily use after your child is age 2 or above. However, some parents are concerned about too much fluoride, especially if they live in an area where tap water is fluoridated. Both fluoride and fluoride-free formulas are available.
- Other ingredients. If your child is sensitive to food dyes and additives, you’ll want to pay attention to artificially colored toothpastes and read labels carefully.
- Age recommendation. Check the product packaging for the recommended age range as well as the recommended amount to be used each time you brush. You can begin with a training toothpaste, then graduate to a kids formula, then a mild-flavored adult toothpaste after they can brush on their own properly.
- ADA Seal of Acceptance. Like with toothbrushes, the American Dental Association reviews toothpastes and gives its Seal of Acceptance to those that meet its guidelines for good oral care. Look on packaging to find this seal.

How to Get Kids to Brush Their Teeth
If you want to get your kids to brush your teeth regularly, it comes down to a few factors:
- Getting the right products. A toothbrush and toothpaste your kid gets to choose is one they will want to use.
- Making it fun. Brushing with your kids and making it a happy time to interact will go a long way to establishing the 2 x 2 (two minutes, twice per day) habit of healthy tooth brushing.
- Hanging in there. It takes time for a habit to develop, and your kids’ oral health needs change as they move through development stages. Before you know it, they will be brushing their teeth on their own, so relish this time spent with them in the morning and evening while they are young.